![]() The Tasmanian Liberal Government supported the attendance of Hobart-based Secret Lab and Launceston-based Smash Attack Studio at Gamescom. With Gameloft Brisbane releasing the Screen Queensland-supported My Little Pony: Mane Merge on Apple Arcade recently, and so much momentum right now in our state games sector, there’s never been a better time to establish a studio in Queensland,’ Courtney Gibson shared with IGEA. The incentive was behind Tantalus Media’s decision to base their latest AAA studio, Tantalus North, in Queensland. ‘Gamescom was also crucial in raising awareness among international developers that Queensland proudly provides Australia’s most competitive Digital Games Incentive. Screen Queensland is looking forward to seeing some of the outcomes of these discussions announced early this year. Spitfire Interactive signed an international distribution deal for Capes at GamesCom 2022.Ĭourtney Gibson, CEO for Screen Queensland told IGEA that the conversations and opportunities that attendance from those studios sparked with international companies were significant. Screen Queensland, with the support of Trade and Investment Queensland, funded nine games studios to attend Gamescom - Binary Weavers, Layer Licensing, Next Gen Dreams 3D, Public Void, Spitfire Interactive, Tensor Works, Toast VR, 2Bit Studios, and 5 Lives Studios. They also saw how advantageous attendance was for the developers in their jurisdiction to attend. Gaining insights into the global industry and their perceptions of the Australian industry was also an important exercise, particularly for the State agencies that attended. Read: Former Hand of Fate devs return with superhero strategy game, Capes The additional peace of mind provided by having on-the-ground support and being surrounded by peers made everything possible.’ ‘Not only were we able to meet a wide range of publishers in one place, but it also led directly to us signing an international distribution deal for our current project. ![]() Morgan Jaffitt, Writer and Director at Spitfire Interactive shared with IGEA how Gamescom was incredibly productive for the studio. Attendees also cited increased publicity and an increase in sales as a direct result of their presence at Gamescom. ![]() Perhaps most importantly, participants reported millions of dollars in deals were achieved, including publishing. 71% said they were able to start material business conversations. 81% identified the expansion of networks and contacts as a major benefit. So, why was a presence at Gamescom so valued by Australian games developers, in a climate where physical events were scrutinised? The global nature of our industry means face-to-face meetings at these events is needed to properly demonstrate games – particularly in their early stages, and to expand networks that lead to multiple outcomes.Īustralian Gamescom attendees were surveyed after the 2022 event as to the outcomes they experienced from attending in person. ![]() Originally space allowed for twenty developers, however, due to a high number of applications, this was soon extended so that more than double the original number of developers could take advantage of the opportunity. The exercise had strong financial support from numerous State screen and investment agencies, enabling many Australian publishers to take part. They joined the peak industry body for video games in Australia, the Interactive Games and Entertainment Association ( IGEA), in showcasing Australian video games on the international stage, with Australia as the official Partner Country. Thirty-six developers formed the largest Australian contingent of developers ever heading to the event. Read: IGEA confirms 36 Australian developers exhibiting at Gamescom 2022
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